by Cathy Miller | Nov 3, 2010
Storytelling is a popular formula for successful writing. Effective storytelling: Hooks your reader Invokes a response Encourages action You know storytelling works for blogging, but how do you make it work for business writing? How can it spice up a dry, technical...
by Cathy Miller | Sep 13, 2010
Is your business writing crisp and well done, like a good English Muffin? Or is it bland and hard to swallow? Think back to when you had your first one. You probably thought, “Wow, what a great twist on toast.” On the other hand, were you one of the...
by Cathy Miller | Sep 9, 2010
Business writing succeeds when you keep it simple, clear & uniquely yours. But, how do you do that? Here is a simple business writing solution – think 3-1-3. Simple Math If you are like me, you like all things simple. Give me the simple math over calculus...
by Cathy Miller | Apr 29, 2010
Recently, I came across a pretty startling statistic. A survey of 120 major American corporations estimated firms spent $3.1 billion on employee deficiencies in business writing. The survey reported that two-thirds or more of salaried employees had some responsibility...
by Cathy Miller | Feb 18, 2010
Whether it’s print or online, most businesses subscribe to industry publications. It’s a great way for keeping in touch with trends and new ideas. You may advertise in those industry publications. An even better marketing strategy is getting your name and...
