by Cathy Miller | Feb 27, 2013
Give-away marketing is better known as content marketing. Basically, you share content that delivers valuable information with potential buyers – for free. The above link to Jennifer Mattern’s Writing for Bloggers lists some of the different formats for...
by Cathy Miller | Oct 22, 2012
Photo use thrives in our 24/7 world. Blogs look naked without them. Advertising would lose some of its pizazz And direct mail would be drowning in words Well, more than it already does. Despite the popularity of photos and images,there are still misconceptions about...
by Cathy Miller | Oct 15, 2012
Pitney Bowes has seen a few changes in the business world in its 90+ -year history. When I think Pitney Bowes, I think huge, but its hardware and software products touch small and large businesses alike. Recently, the company conducted a small business marketing...
by Cathy Miller | Sep 5, 2012
Oprah has a theory. Okay, maybe more than one. What Oprah learned about all 30,000 guests from The Oprah Winfrey Show was that they all wanted validation. “…everybody wants to he heard.” The Oprah Winfrey Show Finale Consider this post as the...
by Cathy Miller | Sep 4, 2012
Labor Day in the U.S. is our unofficial end of summer. Kids are back at school Summer gear is packed away Cooler weather is on the way (usually) Now is a great time to have a season-changing peek at your business communication. Go Back to School Some kids are thrilled...
by Cathy Miller | Aug 20, 2012
Isn’t it amazing how quickly your hard drive resembles the home of the worst hoarder? Photo downloads PDFs from all over the place Music files Computer manufacturers build larger and larger capacity – definitely a hoarder’s paradise. You probably...
