VisualThesaurus For the Word Geek In All of Us

Word geeks of the world – unite. There’s a toy for the those of us who love words Or those who do not share that view, but need wordsmithing help It’s found at VisualThesaurus.com. Created by Thinkmap, it’s an online thesaurus and dictionary...

Your Best Bang For Your Buck Marketing Collateral

So many choices – so little time – and maybe even less money. When it comes to choosing the right marketing collateral, how do you choose the best bang for your buck? Consider your objective Know your budget Understand your customers If you want more hits...

3 Business Writing Ideas From a Pet Rock

  Maybe you have been writing a long time. Or perhaps writing is not your thing. Whatever the reason, it is easy for your business writing to get stale – or the dreaded B word – boring. It happens to the best of us. Here is a trick I use to jumpstart...

Book Review: Marketing 365

  I confess – Lori Widmer is an online writing buddy. That is the extent of my affiliation to Lori’s new e-book, Marketing 365: Daily Strategies for Entrepreneurs and Small Business. Well that, and the fact that I bought it as soon as it hit the...

Are Your Business Communication Vehicles Driving You?

  If you’ve ever taken a cab in San Francisco you understand adventure. It’s an A-ticket of soaring heights Bottomed-out lows And eyes wide shut You might find the cable cars are a safer bet. In part 5 of a 10-part series on creating a business...

Busting 3 Budget Myths for Your Business Communication Plan

  Did you know the idea that an ostrich buries its head in the sand is a myth? An ostrich flops on the ground when it senses danger. Its lightly colored neck and head blend in with the sand, making it look like its head is stuck in the sand. Pretty cool trick,...

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