A Feel Good, Non-Smarmy Guide to Business Communication

Part of the What is Your Purpose series What makes you feel good about a person you meet for the first time? It’s probably not the pushy salesperson. You know the type. With pearly whites flashing, he or she gushes how simply wonderful it is to meet you. That’s...

How to Peel Away the Style Layers of Your Audience

Part of the Who are You series Margo looked over her audience and took a deep breath. So many people. Most she had never met. We all have layers to our personality and our own communication styles and preferences. How did she communicate to a roomful of differences?...

Who Cares About Your Business Communication?

Part of the Who are You series Being in danger is when you find out who cares. But that response can change quickly when an individual feels duped. Remember the story about the little boy who cried, “Wolf?” A shepherd boy pretended a wolf threatened his...

Finding the Right You in Business Communication

Do you know what’s so great about writing? It’s all the stuff you learn. Like the You-attitude writing style and philosophy. Author, Kitty O. Locker, first coined the phrase in her book, Business and Administrative Communication. Who knew? You has attitude...

Do You Have a Xerox Brand Identity Problem?

Imagine your brand becoming a universal business term. Sounds great, doesn’t it? Well, maybe not. Xerox is one company that grappled to change public perception of its brand. The following shares the story of Xerox and other businesses whose brands became more...

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