Finding the Right You in Business Communication

Do you know what’s so great about writing? It’s all the stuff you learn. Like the You-attitude writing style and philosophy. Author, Kitty O. Locker, first coined the phrase in her book, Business and Administrative Communication. Who knew? You has attitude...

Do You Have a Xerox Brand Identity Problem?

Imagine your brand becoming a universal business term. Sounds great, doesn’t it? Well, maybe not. Xerox is one company that grappled to change public perception of its brand. The following shares the story of Xerox and other businesses whose brands became more...

How Welcoming is Your Business Communication?

Would you slam a door in the face of a potential customer? How about an existing one? Of course, you wouldn’t. Yet unintended business communication actions may trigger less than welcoming business communication. Learn how to replace those missteps with a...

3 Scary Signs of Business Communication Silos

During the pandemic shutdown, Martha set up a living spot in one of the empty silos on her family’s farm. Just let COVID try to reach her there. It worked for a while. She had her laptop to connect to the outside world but had no physical contact. But others could not...

How to Stop Business Relationship Killers

Business relationship killers are lurking all around us. The clever killer goes undetected and may never be caught. How can you stop the notorious business relationship killers? Gather the clues they leave behind and stop their reign of terror. Understanding the...

Do You Treat Customers Like Outsiders?

Have you ever walked into a room and felt like an outsider? You scan the room. Everywhere you look – small groups of people. Engaged in conversation. Laughing. Seemingly, joined by an invisible thread of connection. It’s the kind of situation that halts even the...

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