3 Off Switches in Business Communication

Do your customers have certain business communication triggers that flip their switch? Words that inflame? Attitudes they hate? Distractions that unhinge? You hope your communication produces a positive response. But what if it doesn’t? Do you know what turned...

From Social Media Fatigue to Comatose in 3 Easy Steps

You know you need a break from social media when even your digital device is yawning. You honestly don’t know how some people do it. They post constantly You see them everywhere They live and breathe social media Reminds you of The Stepford Wives – a bit...

Tweet This: Sound Bite or Duh

John is one of my favorite clients. Passionate about his work Still going strong in his 70s But best of all – John is a walking sound bite. Someone like John is every business writer’s dream. When he speaks, you can almost see the quotation marks around one of...

A Removed SlideShare Feature You May Have Missed

Did you notice SlideShare removed a certain feature from its platform? Or were you like me and caught napping while the feature went poof? Your awareness may depend on what kind of SlideShare user you are. Power user with lots and lots of uploads (lots is a technical...

Number 1 Video Tip for Overcoming the Fear

What does a video tip have to do with Halloween? For some blog owners, it could be a shared fear. Fear of the unknown (why do they open that door?) The fright of uncharted territory Or the fear of missing out Since I first posted this video on October 31, 2011, not...

When Business Writing Examples Go Too Far

Don’t you love when a blog post or how-to article shares examples of key points? Anyone can slap up a bunch of rules. But, how do they work? It’s like trying on a new jacket. Does it fit? Is it your style? Good business writing examples tailor better business...

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