by Cathy Miller | Dec 8, 2010
It’s customer service 101 — Take the “I” out of your writing Or should you? When the “I”s Have It Rebecca Garland wrote a recent post at All Freelance Writing about the “missing I.” She made excellent points about the...
by Cathy Miller | Dec 1, 2010
The use of statistics or their meaning is often amusing – and misleading. Headlines are the King to clicking. How often does the content back up the stats? How often does the headline not match the results? How often are the implications twisted? Let me give you...
by Cathy Miller | Nov 24, 2010
After extolling the beauty of San Diego weather, the Susan G. Komen, 3-Day, 60-Mile Walk for Breast Cancer decided to throw us a curve. Monsoon-like rain Blowing winds – I’m sure I saw Shamu go flying by All of it pelting a sea of brightly-colored ponchos...
by Cathy Miller | Nov 3, 2010
Storytelling is a popular formula for successful writing. Effective storytelling: Hooks your reader Invokes a response Encourages action You know storytelling works for blogging, but how do you make it work for business writing? How can it spice up a dry, technical...
by Cathy Miller | Oct 28, 2010
If you visit this blog regularly, you know I like to keep it simple, clear & uniquely yours. A good way to do that is with some shout-outs to sites that make your business and life simple and fun. Here in one place are 13 sites shout-outs to check out. You pick...
by Cathy Miller | Oct 27, 2010
If you want to light up the Discussions boards on LinkedIn®, post something about punctuation. You create a similar response on: Typos Misspellings Grammar faux pas That last one has the tricky plural of faux pas – in case anyone questions it. Heat Gauge In a...
