by Cathy Miller | Aug 22, 2023
Ah, the C-Suite. The elusive target of so many marketing campaigns. Whether it’s Chief Executive Officers (CEOs) or some other C-title, grabbing their attention is rarely simple. If the targeted executives scroll right by your communication, how will they know...
by Cathy Miller | Aug 13, 2023
Does a bit of passive voice feel like a welcome change from our volatile world? If we could stop shouting long enough to listen, maybe we could learn something. But too much passive voice in business writing dilutes your message. You’ll never get heard that way. Maybe...
by Cathy Miller | Jul 13, 2023
What communication pet peeves drive you nuts? Is it when someone calls you by the wrong name? Or the person who never returns a call? Whether in our business or personal lives, communication missteps make our blood pressure skyrocket. Even more maddening is how simple...
by Cathy Miller | Jun 22, 2023
Don’t you love when a blog post or how-to article shares business examples of key points? Anyone can slap up a bunch of rules. But how do they work? And will they work for your business? Good business examples nourish clarity and understanding. Emphasis on the...
by Cathy Miller | Jun 11, 2023
If I show you my writing slip ups, will you show me yours? Although I call myself a writer, I am far from immune from the sly slip ups sneaking into unsuspecting sentences – or headlines – or tweets – or almost anywhere. My fingers tremble over the...
by Cathy Miller | May 30, 2023
Do you remember the last time you attempted a do-it-yourself project? Assembling furniture Installing new software Setting up your first blog Did the simple-to-follow instructions leave you feeling stupid? You are not alone. User manuals are the poster child for...
