Affluent Consumers Give New Meaning to Rich Text

by | Sep 24, 2012

Print is not dead for all consumers. If you buy into the latest survey, marketers may want to include some back-to-the-future print marketing. The 2012 Mendelsohn Affluent survey from global independent market research firm Ipsos, reports ~  82 percent of affluent...

Taking Business Writing Outlines Out of Storage

by | Sep 12, 2012

We love to store stuff. We pay storage unit fees for years We keep downloads indefinitely We dedicate drawers to storing junk When we finally face our storage, we are thrilled when we find something we can actually use. Like business writing outlines. Remember those?...

Simply Stated Business Honoring Labor Day

by | Sep 3, 2012

  I love honoring Labor Day here in the U.S. It means I’m not working Simply stated business will return after the holiday I’ll leave you with a few facts about Labor Day. Enjoy. Labor Day Facts The first Labor Day was observed in 1882 in New York...

Got Your Back Editing And Why You Should Embrace It

by | Aug 30, 2012

Ask business writers what they fear most in copy, chances are they will respond ~ TYPOS I shudder as I write the word. Simple acknowledgement opens the back door to the nasty vermin. Your own editing misses them Typos catch you napping Researchers are baffled on why...

Insight for Newbies Hiring a Business Writer

by | Aug 23, 2012

The Freelancers Union estimates one in three American workers freelance. Businesses rely on freelancers of all shapes and sizes. Business writers Graphic designers Information technology (IT) specialists The independent contractor fills the gap created by an ailing...

A Human Customer Service Trick We Lost Along the Way

by | Aug 15, 2012

Do you ever wonder why we are so disconnected in a 24/7 connected world? Customer service flies on a wing and a prayer of technology too big to respond. We receive DO NOT REPLY emails We fill out online forms to nowhere We yearn for the sound of a human voice Hear the...