by Cathy Miller | Aug 15, 2012
Do you ever wonder why we are so disconnected in a 24/7 connected world? Customer service flies on a wing and a prayer of technology too big to respond. We receive DO NOT REPLY emails We fill out online forms to nowhere We yearn for the sound of a human voice Hear the...
by Cathy Miller | Aug 1, 2012
Wish you had a magic list of persuasive words for your business writing? You can download a persuasive word list here The magic is up to you How’s that for a big, fat disclaimer? The Power of Persuasion It really is magic when you find the right push-button that...
by Cathy Miller | Jul 11, 2012
Businesses go to great lengths to protect their best secrets from competitors. Non-compete agreements threaten Proprietary information is omitted Business writing is full of deleted text What if you shared those secrets? Would disaster occur? Would your...
by Cathy Miller | Jun 27, 2012
If you had the opportunity for a five-year, estimated $60 million contract, would you go for it? Is that a rhetorical question? This is a sad tale of how bad business communication lost the potential sale. The Money’s in the Details Imagine my surprise when I...
by Cathy Miller | Jun 25, 2012
We love to slam bad business writing. It’s bad, boring, and barely read all over It’s annoying, pretentious and useless Admit it. We all use business jargon – even the pro writers. Don’t think so? Look at some of the jargon that made the...
by Cathy Miller | Jun 13, 2012
Are you an old business writer? Do you remember when cc: meant carbon copy? Do you know what carbon paper is? Or worse – you used it I’ve admitted it – I’m an old business writer. I don’t mind telling the world It’s one of the perks...
