by Cathy Miller | Oct 27, 2021
Meet Joshua. He’s been practicing his business storytelling to snag the attention of his desired market. Joshua starts out strong, but then his story endings slowly chug toward the finish line. By the time the story ends, his audience mentally checked out or moved on....
by Cathy Miller | Oct 18, 2021
What do you picture when you think of good storytelling? J. K. Rowling’s magical Harry Potter series? Steven Speilberg’s terrifying interpretation of Jaws? Business writing in the 21st century? Okay, that last one is probably not on the top of your list. But it could...
by Cathy Miller | Aug 28, 2021
Are you in a highly competitive, technical field? You need to prove you know what you’re doing. You don’t want to dumb down your business communication too much, right? True. But do you know how much is too much? Dumb Down Debate Perhaps it’s the term that makes...
by Cathy Miller | Aug 20, 2021
Have you ever received an email response that surprised the heck out of you? How did the recipient interpret your email that way? The answer could be your writing tone. The wrong tone can cripple credibility and destroy relationships before you have a chance to...
by Cathy Miller | Jun 16, 2021
Have you ever featured an interview with a business owner on your blog or in a case study? It can be a fun topic to do. The secret is keeping it real. You want readers to relate to the business owner. The interview suggestion was one of 30 ideas offered in a post...
by Cathy Miller | Jun 12, 2021
Have you read content so dry you wonder why your eyes aren’t choking? Cynics would say that’s the definition of business writing. Creative business writing is not a contradiction of terms. If your content is gasping for breath, eliminate the obstruction. Check...
