by Cathy Miller | Feb 20, 2022
Does your business communication motivate your audience into some form of action? Commenting on something you wrote Sharing a favorite post Purchasing a product –something. Few of us hope we put the reader or listener to sleep. Well, maybe if you’re a hypnotist....
by Cathy Miller | Feb 11, 2022
A unique business is a good thing – provided it’s unique for the right reasons. You put a lot into your business. But, it’s tough to capture and keep the attention of a bombarded marketplace. You need to stand out. But how do you get there? Do you...
by Cathy Miller | Feb 2, 2022
Who hasn’t hit Send and regretted it later? It’s one of our major social media Oops moments. But this list goes beyond the annoying auto-correct or auto-fill. See if you recognize any of the following signs that you hit Send too soon. Top 10 Signs You Should Not Hit...
by Cathy Miller | Nov 12, 2021
Don’t you wish people followed the advice of Thomas Jefferson about trimming excess words? Especially the politicians. A colleague at a consulting firm once accused our auditing area of being paid by the pound. The American weight Not the British currency If you read...
by Cathy Miller | Oct 29, 2021
If you know me, you know I love Halloween. I wonder if that’s the reason I loved being a ghostwriter. I first published this post on October 29, 2012. The Halloween goblins prompted me to update it on the same day – eight years later. I decided to convert...
by Cathy Miller | Oct 27, 2021
Meet Joshua. He’s been practicing his business storytelling to snag the attention of his desired market. Joshua starts out strong, but then his story endings slowly chug toward the finish line. By the time the story ends, his audience mentally checked out or moved on....
