The Dreaded B Word in Business Communication

What is the one word no writer or marketer wants to hear? Boring business communication is a redundant phrase to some people. Isn’t all business communication boring? If you’d like that concept to disappear in your business communication, experiment with the following...

Business Communication Shouts Action

Does your business communication motivate your audience into some form of action? Commenting on something you wrote Sharing a favorite post Purchasing a product –something. Few of us hope we put the reader or listener to sleep. Well, maybe if you’re a hypnotist....

5 Ideas on What Makes Your Business Unique

A unique business is a good thing – provided it’s unique for the right reasons. You put a lot into your business. But, it’s tough to capture and keep the attention of a bombarded marketplace. You need to stand out. But how do you get there? Do you...

Top 10 Signs You Should Not Hit Send

Who hasn’t hit Send and regretted it later? It’s one of our major social media Oops moments. But this list goes beyond the annoying auto-correct or auto-fill. See if you recognize any of the following signs that you hit Send too soon. Top 10 Signs You Should Not Hit...

3 Business Writing Tips for Trimming Excess Words

Don’t you wish people followed the advice of Thomas Jefferson about trimming excess words? Especially the politicians. A colleague at a consulting firm once accused our auditing area of being paid by the pound. The American weight Not the British currency If you read...

Ghostwriter Trick or Treat in Time for Halloween

If you know me, you know I love Halloween. I wonder if that’s the reason I loved being a ghostwriter. I first published this post on October 29, 2012. The Halloween goblins prompted me to update it on the same day – eight years later. I decided to convert...

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