by Cathy Miller | Aug 28, 2021
Are you in a highly competitive, technical field? You need to prove you know what you’re doing. You don’t want to dumb down your business communication too much, right? True. But do you know how much is too much? Dumb Down Debate Perhaps it’s the term that makes...
by Cathy Miller | Aug 20, 2021
Have you ever received an email response that surprised the heck out of you? How did the recipient interpret your email that way? The answer could be your writing tone. The wrong tone can cripple credibility and destroy relationships before you have a chance to...
by Cathy Miller | Jun 12, 2021
Have you read content so dry you wonder why your eyes aren’t choking? Cynics would say that’s the definition of business writing. Creative business writing is not a contradiction of terms. If your content is gasping for breath, eliminate the obstruction. Check...
by Cathy Miller | May 30, 2021
Does creative business writing sound like a contradiction in terms? Unfortunately, that’s often the case. “About Us” company pages sound like the building itself wrote the content Business writing is peppered with so much jargon the reader needs a...
by Cathy Miller | May 13, 2021
Innovate has a bad rep. Along with its cousin, innovation, the word is on more than one hated business jargon list. That’s too bad. The concept of making a change or doing something a new way has brought us some of our best products and ideas. So, for at least today,...
by Cathy Miller | Apr 30, 2021
Keeping business writing simple sounds like a good idea. Your reader would certainly appreciate it. But imagine creating content for a boss who loves technical white papers with loads of references. Or you work in information technology and market to non-techie...
