by Cathy Miller | Mar 30, 2022
Email is often abused, attacked, and declared dead. Despite the bombardment, email endures. That does not mean this form of communication cannot be annoying. Oh, let me count the ways. So, what can you do to reach the full value of email without annoying your targeted...
by Cathy Miller | Mar 22, 2022
Business communication details have become the devil director of doomed business content. Eyes glaze over, coupled with the loud clicking of online escape. But details get a bad rap. Communication without details is a meaningless shell of words. They add context and...
by Cathy Miller | Nov 12, 2021
Don’t you wish people followed the advice of Thomas Jefferson about trimming excess words? Especially the politicians. A colleague at a consulting firm once accused our auditing area of being paid by the pound. The American weight Not the British currency If you read...
by Cathy Miller | Oct 27, 2021
Meet Joshua. He’s been practicing his business storytelling to snag the attention of his desired market. Joshua starts out strong, but then his story endings slowly chug toward the finish line. By the time the story ends, his audience mentally checked out or moved on....
by Cathy Miller | Oct 18, 2021
What do you picture when you think of good storytelling? J. K. Rowling’s magical Harry Potter series? Steven Speilberg’s terrifying interpretation of Jaws? Business writing in the 21st century? Okay, that last one is probably not on the top of your list. But it could...
by Cathy Miller | Aug 28, 2021
Are you in a highly competitive, technical field? You need to prove you know what you’re doing. You don’t want to dumb down your business communication too much, right? True. But do you know how much is too much? Dumb Down Debate Perhaps it’s the term that makes...
