by Cathy Miller | Apr 25, 2012
Word geeks of the world – unite. There’s a toy for the those of us who love words Or those who do not share that view, but need wordsmithing help It’s found at VisualThesaurus.com. Created by Thinkmap, it’s an online thesaurus and dictionary...
by Cathy Miller | Apr 19, 2012
Marketers beware – there’s a lot of us – so pay attention to the baby boomers. A 2010 Pew report revealed Baby Boomers Rock Social Media. Boomers are rockin’ more than social media. Drumroll Please The 2012 Digital Differences report by...
by Cathy Miller | Apr 18, 2012
Is your business blog an enabler or a deterrent? There is an interesting discussion going on in a copywriter group at LinkedIn. Should your blog be a part of your business site – or– Should it be separate and send readers to your site? It’s not a new...
by Cathy Miller | Apr 16, 2012
Perhaps it’s semantics. The way we define customers differs for some. In the post, Your Best Bang for Your Marketing Collateral, one reader had a different view of the recommendation, Understand your customers. The reader reacted to the use of the word...
by Cathy Miller | Apr 11, 2012
So many choices – so little time – and maybe even less money. When it comes to choosing the right marketing collateral, how do you choose the best bang for your buck? Consider your objective Know your budget Understand your customers If you want more hits...
