by Cathy Miller | Aug 25, 2023
Are there two more different humans than execs and geeks? The executives want just the highlights. Subject matter experts (a.k.a. geeks) need more details. So, how do you deliver business communication that appeals to the C-suite, but doesn’t skimp on data for...
by Cathy Miller | Aug 22, 2023
Ah, the C-Suite. The elusive target of so many marketing campaigns. Whether it’s Chief Executive Officers (CEOs) or some other C-title, grabbing their attention is rarely simple. If the targeted executives scroll right by your communication, how will they know...
by Cathy Miller | Aug 13, 2023
Does a bit of passive voice feel like a welcome change from our volatile world? If we could stop shouting long enough to listen, maybe we could learn something. But too much passive voice in business writing dilutes your message. You’ll never get heard that way. Maybe...
by Cathy Miller | Jul 31, 2023
Have you become so accustomed to bad service that good experiences are customer service surprises? How can you avoid a negative view of your own customer service? One way is by surprising your customers – in a good way. The following are examples of customer service...
by Cathy Miller | Jul 30, 2023
COVID may have killed the idea of customer service speed. Just getting someone to answer is a major challenge. Yet, companies still track metrics for speed. Like how long it takes for a representative to pick up a call or the time it takes for a webpage to load....
