New Year Rant on Terrible Marketing Trends

Before January slipped out the door, Hannah felt the slap of one of the terrible marketing trends. Or at least it seemed like a trend to her. She just accepted an invitation to connect from someone on LinkedIn. She barely clicked enter when – BAM – the...

How AI Lost to the Superior Human Touch

Can you believe the explosion of Artificial Intelligence (AI) tools? To think a few years ago we thought of AI as a distant dream or the topic of the latest sci-fi novel. And look at AI now. By 2025, projections are the AI software market will reach $126 billion in...

Is Your Business and Life Glass Half Full?

Pollyanna handed a glass half full of water to Michael. “Let me know if you’d like more,” she smiled. “Well, when I asked for a glass of water, I didn’t expect one that was half empty,” Michael groused. So, is the glass half full or half empty? How you see it says a...

5 Questions Customers Ask That You Need to Answer

Jenna had an idea. She was sure she had discovered the solution to an annoying problem. Jenna decided to share her idea. She created a landing page so visitors could download information that outlined her idea. Despite marketing on several social media platforms, the...

5 Things to Hate on a Website

Ramon owns a graphic design business. So, he understands how critical his website is to his success. But when site visitors arrive at his Home page, it assaults them with auto-run videos, sliding carousels, and chaos. Visitors cannot click away fast enough. Website...

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