by Cathy Miller | Feb 17, 2014
Does everyone on your marketing team know who is doing what? If you assume they do, you may see something fall between the cracks. In Part 6 of the 10-Part Marketing Plan Process, we offer a tool for recording marketing roles and responsibilities. Who’s on First...
by Cathy Miller | Feb 10, 2014
Marketing communications is not one-size-fits-all. Which communication channel should you choose? The answer is the universal response – it depends. In Part 5 of the 10-Part Marketing Plan Process, this post reviews key factors in deciding the best marketing...
by Cathy Miller | Feb 3, 2014
Does anyone actually like budgets? Okay, maybe you accountants and number-crunchers. For the rest of us, we typically take one of the following paths. We create a budget – dragging and kicking We’ll get to it – some day We’re in complete denial Part 4 of...
by Cathy Miller | Jan 20, 2014
Blind luck is not a bad thing – if you can make it happen. Relying on blind luck for your business marketing success is seldom smart strategy. In Part 3 of the 10-Part Marketing Plan Process, we revisit setting objectives. The prior post, Why Blind Hog Business...
by Cathy Miller | Jan 13, 2014
What defines your killer clients? And how do you get on their most wanted list? Part 2 in the 10-Part Marketing Plan Process uncovers the mystery of the killer client. In a previous post, we sought the help of t.v. fictional character, Lieutenant Colombo. The guide 5...
