by Cathy Miller | Jan 13, 2014
What defines your killer clients? And how do you get on their most wanted list? Part 2 in the 10-Part Marketing Plan Process uncovers the mystery of the killer client. In a previous post, we sought the help of t.v. fictional character, Lieutenant Colombo. The guide 5...
by Cathy Miller | Jan 6, 2014
Do you view a vision statement as a silly exercise? What purpose could it possibly serve? In Part 1 of the 10-Part Marketing Plan Process, I’ll see if I can make a believer out of you. Vision Defined Your vision statement identifies what you want your business...
by Cathy Miller | Dec 30, 2013
One of my more popular post series featured a 10-part guide to creating your annual business communication plan. You could use the same process for your marketing plan, content marketing plan or the term du jour for your strategy. If you’re like me, a 12-month...
by Cathy Miller | Dec 16, 2013
Introductions are an important part of business networking. Professionals introduce clients to other clients Colleagues introduce people with similar interests When done right, you look like a hero. As LinkedIn promotes its product as the World’s Largest...
by Cathy Miller | Dec 10, 2013
2013 was the year of the SlideShare. Well, at least it was at Simply Stated Business. I learned more about the platform Bumped up to a paid subscription Increased the number of presentations Since this time of year has many of us reflecting on our past year, I...
