by Cathy Miller | Aug 11, 2021
Do you take your marketing seriously? Or do you let those activities slide when you get hammered for time? Few would argue that the marketing role has changed. Several factors messed with the old world. 24/7 social media (hard to believe it’s only been around since...
by Cathy Miller | Jul 18, 2021
Do you love your copyeditor? Maybe that copyeditor is you. Way back in 2011, I made up Copyeditor Day. But don’t you think they deserve some credit? Or if you do your own copyediting, maybe you should pat yourself on your back. Recognizing Copyeditor Day (even if it’s...
by Cathy Miller | Jul 16, 2021
After the turbulent times of the last few years, social media lurkers may cast a menacing image. So, what would you think about the idea we could use more lurkers? No, not the creepy, threatening kind. But those who actually think before spraying the universe with...
by Cathy Miller | Jul 12, 2021
How would you rate your credibility in the work you do? We humans tend to be a skeptical bunch. So, credibility means everything when promoting a product or service. But you’re not home free once you do gain consumer trust. You can shoot holes in your...
by Cathy Miller | Jul 5, 2021
What business owner doesn’t hope for success? Especially after a year like 2020. But did you know that sometimes success loses customers? How? Let me give you a few examples. Success and Customers Think about some of the huge businesses – Apple, Microsoft, Google,...
