by Cathy Miller | Oct 29, 2021
If you know me, you know I love Halloween. I wonder if that’s the reason I loved being a ghostwriter. I first published this post on October 29, 2012. The Halloween goblins prompted me to update it on the same day – eight years later. I decided to convert...
by Cathy Miller | Oct 27, 2021
Meet Joshua. He’s been practicing his business storytelling to snag the attention of his desired market. Joshua starts out strong, but then his story endings slowly chug toward the finish line. By the time the story ends, his audience mentally checked out or moved on....
by Cathy Miller | Oct 18, 2021
What do you picture when you think of good storytelling? J. K. Rowling’s magical Harry Potter series? Steven Speilberg’s terrifying interpretation of Jaws? Business writing in the 21st century? Okay, that last one is probably not on the top of your list. But it could...
by Cathy Miller | Sep 28, 2021
Do you love the arrival of fall? Scorching temperatures drop. Halloween is around the corner (my favorite holiday). Trees explode with color. As a person who walks five to seven miles a day, I welcome autumn. Not only is it better walking weather, but the scenery is...
by Cathy Miller | Sep 20, 2021
Making customer service personal sounds simple enough. Isn’t that what it’s all about? But think back to your last customer service experience. Did you feel special? Or ignored? In 3 Second-Nature Marketing Traits That Bury the Competition, making it feel personal was...
