How Sharing Business Communication Could Save Your Life

Part of the Who is Affected series Okay, so not sharing business communication may be less than life-threatening. But have you ever felt like you were the last person to hear about changes? Changes that have a direct impact on what you do. Tick you off? Yeah, me too....

How to Peel Away the Style Layers of Your Audience

Part of the Who are You series Margo looked over her audience and took a deep breath. So many people. Most she had never met. We all have layers to our personality and our own communication styles and preferences. How did she communicate to a roomful of differences?...

Who Cares About Your Business Communication?

Part of the Who are You series Being in danger is when you find out who cares. But that response can change quickly when an individual feels duped. Remember the story about the little boy who cried, “Wolf?” A shepherd boy pretended a wolf threatened his...

Who are You and How is Your Business Different?

Part of the Who are You series Consumers are a skeptical bunch. With a raised eyebrow and a load of mistrust, consumers want to know. Who are you? Why should I care? What problems will you solve for me? How are you any different from the rest? Then they demand you...

The Shark Tank Approach to Your Business Product

Part of the Who are You series Have you seen the show, Shark Tank? If you have, I bet you think it’s aptly named. People pitch their business product or idea to a panel of self-made millionaires and billionaires (the “Sharks”). The Sharks decide if...

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