So tell us something we don’t know-or want to hear. Over at Health Care Tuesday, we look at a study that reveals Baby Boomer women need to exercise about three times what the federal guidelines say. Maybe, I’ll just be a good American and follow my country’s guidelines. Check it out at my health care blog, [...]
Your business is your passion. You take care in its branding, so finding the right business writer for projects is important. But, if you don’t have an established relationship with a business writer, how do you find the right one? Here are 7 tips for finding the right business writer for your business communication. #1 – [...]
On Health Care Tuesday, we look at the roller coaster ride of COBRA coverage. The Consolidated Omnibus Budget Reconciliation Act (COBRA) is federal legislation that permits terminated workers to continue the health plan they had through their employer. Read about the problems from the perspective of the terminated workers and their former employers at my health [...]
One of the joys of business writing is discovering the gems that form the theme. Whether you are writing for someone else or expressing your own ideas, start by letting the ideas flow. Roughing It As noted in a previous post, I do a lot of ghostwriting. Some of my customers are very comfortable in sharing their [...]
A significant part of my business is ghostwriting articles. I’m often asked, “Doesn’t it bug you that you write it and someone else’s name goes on it?” My answer is always, “No, it doesn’t.” Do I like to see my name in print? You bet. So, what is it about ghostwriting that appeals to me [...]
The Business Aversion to the Phone Just when did talking live go out of style? Some would blame it on the Twitter, Facebook, et al world we live in. I think it took hold even before the dawn of social media. I remember back in the Stone Age when customer service was a business letter and [...]
