Have you thought about what footprint your business writing will leave behind? After all, the online version lasts forever.

Earth Day is April 22. It focuses on the state of our planet and sustainability. In our annual honoring of Earth Day, this updated post thinks about business writing from a sustainability viewpoint.

Your Business Writing Footprint

Sustainability is about survival. For our planet, it is often measured in terms of our ecological footprint.

• Our footprint is the amount of land and resources we consume.
• It gauges our impact on the environment.
• And evaluates its effects, like climate change.

The 2025 Earth Day will have more than its usual activities. Protests are planned against the current U.S. administration’s environmental cuts. In no way is this post intended to draw attention away from environmental concerns. For those who are interested, this post also updates the link to 2025 Earth Day activities.

So, with the metaphor planted firmly in place, let’s review the sustainability of business writing.

Picture your business writing as your own Earth Day. What can you do to leave a better footprint?

Tread Lightly for a Better Business Writing Footprint

Earth Day focuses on reducing our ecological footprint. It builds awareness of what that means and how each of us can make a difference.

Think about your business communication. How can you improve your writing to leave a better footprint? The following are 7 ways for sustaining your business writing.

Business Writing Freebies and Resources

The following are a few freebies and resources for sustaining your business writing and communication.

1. Minimize Words

• Video presentation for 3 Simple Business Writing Tips for Trimming the Fat or you can watch it below.

2. Conserve Energy

• Free download for examples of Redundant Words

3. Improve Insulation

• Purdue Online Writing Lab’s Evaluating Digital Sources – especially important in this age of artificial intelligence (AI).

4. Turn Down the Heat

• I recommend Lynn Gaertner Johnston’s book, Business Writing With Heart (no affiliation – I just like it)

5. Recycle

• The link is an example of repurposing a business writing piece (in this instance, a case study)

6. Reduce Consumption

• The Creative Penn offers Productivity for Authors.
• The Barefoot Writer shares helpful writer tools.

7. Walk More

• Master Class shares 6 Writing Exercises to Practice and Improve Your Writing Skills
• Writers.com offers these 24 writing exercises.

On a Serious Note

Of course, Earth Day is more than an analogy for business writing. We should take our responsibility to this earth seriously. And individuals can and do make a difference.

I encourage you to check out the Earth Day Organization’s 52 actions and tips to make a difference.

What footprint-saving ideas do you have? Metaphorically or otherwise?

Note: This April 21, 2025 post updates the original April 23, 2012 post and the subsequent updates from April 21, 2022 and April 22, 2024. I updated the Earth Day Organization’s links.

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