Can you name the company behind each tagline shown below?

1. Think Different
2. Just Do It
3. Don’t Live Life Without It
4. The Ultimate Driving Machine
5. The Happiest Place on Earth

How did you do? Need a little help?  (1) Apple, (2 ) Nike, (3) American Express, (4) BMW, (5) Disneyland.

What does each tagline have in common? They are simple, clear, and unique. Gee, where have you heard that before? 😊

Tagline Trickery

When you think tagline, picture what comes after your logo. What do you see? Something short and sweet, right? So, your first challenge is keeping it brief but effective.

Try this simple trick formula. Select from the following and combine for a simple, clear, and unique tagline. Use some or all. You decide.

POWER WORD + STRONG VERB/ADJECTIVE + NAME

Power Word

Grab a power word or phrase that evokes an emotion or action (Picture, Imagine, Think). If you want to nudge the creativity gene, download the free Power Words for Business Writing.

Strong Verb/Adjective

Along with Power comes strength. Picture your Power word as the weight. Your strong verb or adjective lifts the power word higher. Look at Apple’s tagline.

Name

The name is the power behind the strength. But you don’t have to take the literal path of using the business name. The Name portion of the tagline trick can morph into multiple shapes.

• The name of the business (Nothing runs like a Deere – John Deere)
• The product or specialty (All the News That is Fit to Print – The New York Times)
• Or a creative substitute (The Ultimate Driving Machine – BMW)

A Poster Child for Business Communication

The tagline is a poster child for keeping business communication simple, clear, and uniquely yours. It can become a quick, powerful editing tool.

• Does your business communication embrace your tagline’s message?
• How can you make it more powerful? Download Descriptive Words for Business Writing or Positive Persuasive Words for Business Writing for stronger content.
• Consider the credibility of your business communication. After all, it’s your business’s name on the line.

What tips do you have for tagline trickery? Please share those in Comments.

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Helping you keep your business communication simple, clear, and uniquely yours.

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