No, It’s not the final launch of the space shuttle, Endeavour.

This launch is Mike Stelzner’s new book – Launch: How to Quickly Propel Your Business Beyond the Competition.

In his new book, Mike –

“reveals a new way to grow your business. It’s one that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages.” Launch webpage

• I am one of 50 bloggers who will receive two copies of Mike’s new book
• That’s a top 50 list I don’t mind being on

Please don’t burst my bubble by telling me only 50 people signed on.

Knowing Mike Stelzner, I seriously doubt that. It seems nothing Mike touches has small results. So, how did I get to be so lucky?

Meet Mike

First, in case you don’t know who Mike Stelzner is –

• Mike is the founder and executive editor of Social Media Examiner
• Mike launched Social Media Examiner in 2009
• Today, this online magazine has over 79,000 subscribers
• In addition to Launch, Mike authored Writing White Papers: How to Capture Readers and Keep Them Engaged

I met Mike when I lived in San Diego and signed up for one of his white paper training courses. His book and templates for white papers are the foundation for the white papers I create for clients.

A Contest Within a Contest

When I saw the contest offering a free copy of Mike’s new book, I signed on. Here is how the contest for the free book worked.

• Selected bloggers receive a free copy of the book
• In exchange for a review posted on their blog
• A second book will be given away through a contest created by the blogger
• To be eligible, I had to explain what basis I would use for the review
• And describe the contest for awarding the second book

Keep it Simple, Clear & Uniquely Yours

In keeping with the theme of this blog, I will review the book based on how well it keeps it simple, clear and unique.

Looking for the Perfect Scout

For the contest, we are enlisting the mascot of Social Media Examiner, Scout. If you don’t know who Scout is, visit Social Media Examiner’s website.

Scout is the little dude in the safari outfit.

For the contest for the second book, you will be asked to send in a photo of your best Scout imitation or look.

• It can be a photo of you
• A family member
• A pet or anyone else you want to embarrass
• Or some other creative photo idea you have for honoring Scout

The contestant with the best photo receives a free copy of Launch.

I’ll get more details to you as soon as I receive the two copies of the book.

I’m thrilled to be a part of this and can’t wait for my copy.

Stay tuned for your opportunity to win.

P.S. I have no affiliation with Mike Stelzner or Social Media Examiner – other than I appreciate the quality service and products.

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Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.

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