Simply Stated Business Blog
Tips and ideas for better business communication
A Simple Marketing Budget Guide Dispels Myths
Does anyone actually like budgets? Okay, maybe you accountants and number-crunchers. For the rest of us, we typically take one of the following paths. We create a...
Book Review: Business Writing With Heart
Business writing receives its fair share of hits. So awful Too boring Out of touch Lynn Gaertner-Johnston's new book, Business Writing With Heart: How to Build Great Work...
Beating Blind Hog Marketing Objectives
Blind luck is not a bad thing – if you can make it happen. Relying on blind luck for your business marketing success is seldom smart strategy. In Part 3 of the 10-Part...
5 Tips for Identifying Your Killer Client
What defines your killer clients? And how do you get on their most wanted list? Part 2 in the 10-Part Marketing Plan Process uncovers the mystery of the killer client. In a...
Stating a Case for Vision Statements
Do you view a vision statement as a silly exercise? What purpose could it possibly serve? In Part 1 of the 10-Part Marketing Plan Process, I'll see if I can make a believer...
Infographic: 10-Part Marketing Plan Process
One of my more popular post series featured a 10-part guide to creating your annual business communication plan. You could use the same process for your marketing plan,...
