It seemed the right thing to do – create a business blog.

• Your competitors had one
• Your clients are avid internet users

You created the proper fanfare.

• You developed an editorial calendar
• You put someone in charge of managing the blog
• You marketed the debut of the blog

Whether you are a sole proprietor, small business owner, or part of a large corporation, a business blog takes commitment.

Over time, the best intentions can give way to a waning interest.

• The frequency of posts decrease
• Posts become like a newswire with links to industry articles/blogs
• There is little of you or your business in the posts

You have fallen victim to phoning in your business blog.

Taking Your Blog Off Hold

Sometimes all it takes is an energy boost of ideas.

Here are 30 ideas for reconnecting your business blog.

1. Create a post from one of your business case studies
2. Answer a question that your customer service or sales team get asked a lot
3. Make a list of your top 5  or 10 questions and answers about your service or product
4. Do a review of your business’ industry – where it’s been, where it’s going
5. Conduct a video interview with your business owner or a featured employee
6. Interview a well-known industry specialist
7. Share stories about your company’s community involvement
8. Promote a favorite charity
9. Create a list of helpful resources for your clients
10. Review an industry presentation you attended.
11. List the Top ____ challenges your business faces and how you resolve them
12. Review new products/services for your industry
13. Share a video/podcast you created or participated in
14. Share the Top ____ things you learned so far from your blog
15. Profile a vendor you use who has great customer service
16. Discuss time-management techniques/software you find helpful
17. Talk about a bad business day (e.g., travel nightmare, technology problems) – a humorous account or a lesson learned
18. Talk about a great business day and what made it great
19. Write a post on what you “wish you knew then”
20. List your best networking tips
21. Identify your greatest challenges as an employer
22. Your greatest challenges as a supervisor/manager
23. Your greatest challenges as a business owner
24. Give your ___ best inside tips for your industry/niche
25. Create a how-to post for your service/product or something of common interest
26. Post a poll on an industry topic
27. Recommend valuable associations/groups for your industry/niche
28. Feature the qualifications/description of a position unique to your industry/business
29. Describe the hottest social media topics related to the business/industry
30. Share what was the biggest surprise in your career/with the business

Readers look at blogs as a way to connect with you and your business.

• It allows readers to get to know what you think
• It offers a platform for thought leadership and education
• It shows what makes you and your business unique

If you phone in your posts, it shows.

Is your business blog on hold?

What other ideas do you have?

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