An old-fashioned rant still attracts comments.
- Rants on changes
- Rants on customer service
- Rants on rants
There may be other topics that generate more views, but if you want beaucoup comments, start complaining.
Post Popularity
With another year coming to an end, it’s fun (and enlightening) to look back at the year’s posts.
- Which were the most viewed?
- What was shared in social media?
- Which posts generated inbound links?
If you have a business blog, you probably already discovered that the most viewed posts do not necessarily generate the most comments.
That honor often goes to the rant post.
Rant Roundup
So, while my posts on QR Codes and LinkedIn Recommendations may be viewed the most, readers would rather chime in on controversy.
Rant posts are the release valve for frustrations.
But, do they help your business blog?
Rant Return
Our business blogs should be about building relationships. In that regard, comments offer valuable insight.
Readers who comment, particularly on a controversial topic. open themselves to risks.
- They share their views
- They attach their reputation to those views
Comments provide clues to the likes and dislikes of our readers. And responses to a rant reveal their core.
Comments alone do not make sales, but the peek inside points you towards what matters.
Marketing ideas spring from comments.
- New products/services to solve a problem
- Shared communication on feedback
- Possible partnerships or joint ventures
So go ahead and rant away and revel in the pearls of your readers.
You might be surprised by what you find.
In my next post I am going to take a look at some of my favorite comments from 2012.
- Have you evaluated which of your posts drew the most comments?
- What were the subject matters?
- What insight did you gain?
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Not only do the most viewed posts NOT generate the most comments, they often don’t show up on Twitter or Pinterest or the rest of the social media. I wonder how they do reach those audiences….
Hmm, I hadn’t looked at it from that angle, Roy. Although I do know most of my views for the QR post came from direct search on Google. Another interesting twist to analysis.
Thanks, Roy. 🙂
Good post.
I found an example of what you may mean check this out:
If you google “guest post” the blog that’s at the top of the list is a good example.
He uses his guest post submission page as a platform to first rant about bad guest posts and then he offers an affiliate link to a guest blogging training website that he recommends.
I guess the point is to offer a solution to the problem when you finish ranting.
This way there is a clear benefit to the rant post.
ok I’ll stop, I’m ranting 🙂
Excellent point, Jacko, although I’m not sure if I ended up with the same result in my Google search.
And I’d be leery of a guest post training website, but your point is well taken. Ranting for the sake of ranting can turn into just one big whine. 🙂
Thanks for sharing your thoughts.
I do know I love to rant from time to time…
As do we all, Anne. 🙂
I remember all three of those rant posts Cathy! Very memorable and a great way to connect with your readers.
I have a rant post that’s nearly finished that I’ll run eventually.
Oh, I look forward to that, John. I am sure it will be well-thought out. Thanks for stopping by, John, and the nice compliment. 🙂