The if you build it tactic may have worked in Field of Dreams.

However, marketing benchmarks are a better bet for achieving success in your marketing.

In Part 9 of our 10-Part Marketing Plan Process, we review marketing benchmarks that help manage the success of your projects.

As the old adage goes ~

You can’t manage what you don’t measure.

Marketing Benchmarks

Is Your Hamster Wheel Business Communication Getting You Nowhere expands on the topic of business communication benchmarks.

The following SlideShare presentation offers simple tips for developing marketing benchmarks.

Let us know in Comments how you set your marketing benchmarks.

Do you set marketing benchmarks?