Social media users increased from 22 percent to 42 percent in the over 50 age group. Baby boomers rock.

Tweet This

A survey conducted by Pew Research Center reported the dramatic growth in social media use amongst baby boomers. Here are some of the highlights of the survey.

• 47 percent of social media users are between the ages of 50-64
• 26 percent are over age 65
• Twitter use in the 50-64 age group increased from 5 percent in 2009 to 11 percent in 2010
• 6 percent of that age group use Twitter daily – up from 1 percent in 2009

There are an estimated 80 million baby boomers. It’s a marketing segment that should not be ignored.

I don’t know if I am a typical baby boomer – I like to think so – I am certainly no technical genius, but I do like trying new things. Just give me some simple, clear instructions.

Surprised-Not Really

I am not surprised by the dramatic increase in baby boomers use of social media. We may wait to see how things shake out and we don’t follow the crowd.

We like to think we are independent thinkers – however misguided that may be.

This baby boomer appreciates marketers that recognize that age is a relative term. Keeping it simple, clear & uniquely yours is good strategy for any age.

I would love to hear your thoughts.

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Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.

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This is Day 29 of the Ultimate Blog Challenge – blogging every day for 30 days. I hope you’ll stop by often and offer your suggestions for topics and offer your comments. You can add the RSS feed or sign up by email to receive new posts. Thanks for stopping by.