5 Social Media Spring Cleaning Ideas

by Cathy Miller on March 20, 2017

Springtime is a rebirth.

And, hopefully, a departure from winter’s cold and snow.

We feel so good, we think about Spring cleaning. Well, some of us.

Before you haul out the garden tools, don’t forget about another area in need of help – your social media activity.

Spring Cleaning List

Spring cleaning opens the door to springtime freshness. It’s a time to reassess what you keep and what you throw out.

Do you have social media on your Spring cleaning list?

  • Has your social media activity withered?
  • Have you neglected upkeep?
  • Do platforms need a fresh coat of paint?

Try some good ol’ Spring cleaning tactics to freshen up your social media results.

1. Clean out the junk drawer.

Open your Inbox. Is it cluttered with an overgrown list of newsletter subscriptions?

You thought signing up for that newsletter was a good idea at the time. When did that morph into an instant click and delete? And how did those uninvited subscriptions creep in?

  • Sort through the subscriptions
  • Get rid of the ones you never open
  • Find a spot for the subscriptions you keep

Next, take a deep, cleansing breath.

Is there any better feeling than an Inbox free of unwanted subscriptions?

2. Work in the garden.

Do you have a garden? Or did you have one in the past? Remember when you couldn’t wait to start nurturing your garden?

  • Your back may ache
  • Knees may groan (especially if you’re in my age bracket)
  • Clothes display the dirt evidence of hard work

But the results are so satisfying.

Think of your social media network like a garden with a winter hangover. It’s time to spruce it up.

  • Plant new seeds in your social media network
  • Market new ideas, products, or services
  • Focus on what you want to grow this year
  • Pull the weeds that are choking your success

3. Prune the trees and bushes.

Mother Nature does a great job of transforming skeletal trees and bushes into bursts of foliage. But, sometimes she needs a helping hand.

  • Roses crave feeding
  • Fruit trees need trimming
  • Flowering bushes require pruning

Awaken your social media platforms with timely Spring pruning. Click To Tweet

Like your trees, bushes, and flowers, each social media platform has its own needs.

Discover what works best for each. You may need to sacrifice some to keep others growing.

  • Remove non-productive activity
  • Snip off dying platforms that are not producing
  • Allow new ideas to grow

4. Open the windows.

After being boarded up all winter, it’s exhilarating to unlatch windows once more. Open the windows on your social media to find out what is happening right now.

  • Listen to the buzz of your neighbors and customers
  • Watch what chores they are doing
  • Discover ways to make their tasks simpler

Who doesn’t want a helping hand with Spring cleaning?

5. Walk around outside.

We had an extremely bad winter this year. Multiple snowstorms and sub-freezing temperatures sent me to our local mall for my daily walks.

Now that I can walk outside (without resembling Nanook of the North), I feel like blooming tulips stretching with kaleidoscope joy.

Take a walk outside your winter comfort zone. Explore new beginnings in your social media activity.

  • Visit new ideas, products, or services
  • Drop in on old friends – reconnect with network contacts
  • Sit down on your porch and visualize the future
  • Read one of the social media books you’ve been meaning to

Springtime is the perfect time to breathe new life into your business, your blog, your new product, or service. Simply open the door to the possibilities.

What’s on your Spring cleaning list?

BigStock Photo Credit

Note: This post was originally published on April 20, 2011. In keeping with the theme, I felt it was overdue for its own Spring cleaning update.


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{ 30 comments… read them below or add one }

Johan Horak April 20, 2011 at 8:23 am

Thanks for the fun way of sharing. I just did this. I also deleted people on my personal FB profile who should not be there. I deleted gmail contacts, people I followed on twitter for the wrong reasons, deleted facebook pages and consolidated them under one.

I also focus on one blog now. Simple and more effective.

Have fun
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Ryan Biddulph April 20, 2011 at 8:36 am

Luving the ideas Cathy, especially simply walking around outside. We should periodically unattach ourselves from the lap-top to recharge our batteries. I take a 5-10 break each hour and go for a short walk or simply lay down and relax to watch my feelings. Keeps me refreshed. Thanks!

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Cathy April 20, 2011 at 8:57 am

Thanks, Ryan. I’m a huge supporter of walking around-figuratively and physically. 🙂 Thanks for walking on over to comment. 🙂


Cathy April 20, 2011 at 8:51 am

Hi Johan: Some great tips! Glad you enjoyed the post and thanks for sharing your ideas.

Thanks for stopping by, John. I do appreciate it.


Stella | Blogging for Beginners April 20, 2011 at 10:26 am

Cathy, what a ‘green’ and fun ideas to clean up social media.

Walking around the outside is something that I need to do more often, as I have started. My ‘social media garden’ needs quite a bit of work this quarter.
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Cathy April 20, 2011 at 1:15 pm

Hi Stella: It’s never too late to start! I highly recommend walking. Of course, that may be because I am walking in my 8th 3-Day, 60 mile walk for breast cancer. 😀

Thanks for stopping by, Stella. I do appreciate it.


Steve Rice April 20, 2011 at 11:30 am

Thanks, Cathy!

This is great advice and I love the analogy of spring cleaning!

I have just started my blogging/social media efforts, so this will be great advice to tuck under my hat and to keep me focused in the coming year!
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Cathy April 20, 2011 at 12:37 pm

Hi Steve: Thank you for the kind words. Sometimes I get caught up in the day-to-day, so I need a bit of fun to remind myself to keep it fresh.

I appreciate you coming by and now I have to go check out your post, You Can’t Be Oprah..so quit trying! Great headline! 🙂


Martha Giffen April 20, 2011 at 1:53 pm

Spring is my favorite time of year for exactly the reasons you mention! Out with the old and in with the new. . . . oh wait, that’s new year’s! LOL Anyway, planting and pruning always bring a fantastic harvest and it’s true whether talking about plants or social media. Thanks for a fabulous post!


Cathy April 20, 2011 at 1:57 pm

LOL, Martha! 🙂 Whichever season, out with the old and in with the new leaves a good feeling.

Maybe I’m appreciating spring more now because I moved to Idaho from 20+ years in San Diego where winter was a cold day at the beach. 🙂

Thanks for the kind words, Martha, and for taking the time to drop by. Happy spring cleaning! 🙂


Bojan April 20, 2011 at 1:59 pm

Cleaning is not only something we do in Spring, it’s something that’s continual process. If we have clean desk, our mind will be clear for work as well.

Clear mind is one of the most important factors that is determining productivity levels.
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Cathy April 20, 2011 at 2:01 pm

Very true, Bojan. For me, though, there’s something about spring that just makes it seem like a brighter task. 🙂

Thanks for stopping by, Bojan, and sharing your perspective.


Melissa Bufford April 20, 2011 at 4:56 pm

This was awesome Cathy! Such a fun, refreshing way to get this across, and a great reminder too!

You Rock!


Cathy April 20, 2011 at 4:59 pm

Aww, thanks, Melissa. How nice of you to say so. Thanks for stopping by. I do appreciate it-especially with comments as nice as that one. 🙂


Donna Johnson April 20, 2011 at 7:08 pm

Cathy, this article is awesome. I love the way you broke down all of the points. I need to print this and tack it up next to my pc.
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Cathy April 20, 2011 at 7:16 pm

Donna-you are too kind. Thank you so much. I really appreciate you stopping by.

Hope to see you here again. Thanks, Donna! 🙂


Michelle Shaeffer April 20, 2011 at 10:37 pm

Fun! I love the way you shared these tips, Cathy. I tend to get stuck on 1, 2 and 3. So I’m going to choose some tasks from 4 and 5 to put on my calendar and get done this week. 🙂
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Cathy April 20, 2011 at 10:50 pm

Thanks, Michelle. I always say whatever works best for you. 🙂 Hope the open windows and walk bring a breath of spring air. 🙂

Thanks for stopping by, Michelle!


Barry April 21, 2011 at 7:52 am

What a breath of fresh spring air your blog is Cathy. You have just inspired me to take a break and go and water my little babies – tiny hot Chilli plants


Cathy April 21, 2011 at 7:56 am

LOL, Barry! 😀 Glad I could inspire you (and I’m sure your hot Chili plants appreciate it, too!) 😉

Thanks for stopping, by, Barry, and for the nice comment. I do appreciate it. Enjoy your day.


Sharon Hurley Hall April 22, 2011 at 5:49 am

What refreshing ideas, Cathy. Lots of inspiration here.
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Cathy April 22, 2011 at 6:46 am

Thanks, Sharon. I appreciate that from such a master of great ideas.


Anne Wayman March 20, 2017 at 11:56 am

Seems like cleaning up the email box is perpetual, at least here. And I’ve been doing some hands in the dirt gardening which feels wonderful.
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Cathy Miller March 20, 2017 at 11:58 am

I agree, Anne. But, I know I tend to let my clean-up of my Inbox slide (like any cleaning chore). 😀 I’ve always loved gardening, too.
Cathy Miller recently posted..5 Social Media Spring Cleaning IdeasMy Profile


Roy A Ackerman, PhD, EA March 21, 2017 at 12:44 pm

Spring cleaning. Which to me brings up the fact that Passover is coming- and EVERYTHING needs to be moved around. (Along that line- what’s old is new again also applies to this post 🙂 )

My biggest issue – as you outlined- are those daily mails that no longer meet my needs. (Plus those from folks who promised to NEVER send an unsolicited mail, and now it’s two years later with their monthly- or weekly- missives.) In my case, I just kill the eMail account. Voila. No more spam. (The advantage of owning one’s own domain and being a techie.)
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Cathy Miller March 21, 2017 at 12:57 pm

One of the many reasons I love Spring, Roy. You are right – Everything needs to be moved around. 🙂 And more than once I wished I had your skills. Such a gift.
Cathy Miller recently posted..5 Social Media Spring Cleaning IdeasMy Profile


Paula Hendrickson April 24, 2017 at 12:09 pm

Funny that I read this during a brief break between bouts of yard work!

I’d much rather be cleaning up my social media.


Cathy Miller April 24, 2017 at 1:37 pm

Ha! I can relate to that, Paula. But then I’d rather be doing nothing but reading a book or taking a walk in the Springtime. Oh wait, I think I’ll do the latter right now. 🙂
Cathy Miller recently posted..5 Social Media Spring Cleaning IdeasMy Profile


Wayne June 23, 2017 at 3:53 pm

Nice analogy Cathy. I live in the south so I can often get outside and walk during the winter. Now it’s starting to get too hot for that. When it’s too warm I like to pace around inside and read. Gives me some exercise and the books keep the ideas coming.

I guess you could say that I’ve been doing some spring cleaning the past couple of months. Figuring out how to get more out of what I’m already doing and looking for other things that I can add in without sacrificing the things that already work.
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Cathy Miller June 24, 2017 at 7:51 am

Thanks, Wayne. I lived in southern California over 25 years so I had year-round walking. Now that I am in Boise, I plan my walks around the weather. In the winter, I hit the mall, which I hate, but at least I get some exercise.

Spring cleaning of work is good any time of the year. 🙂 Thanks for stopping by, Wayne.
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