Snoopy – an American icon.
Have you heard the story of how MetLife scored one of the biggest coups ever –
Earning the right to use Snoopy and the Peanuts characters in their advertising?
The answer is simple – good customer service.
Not Branded About
Charles Schulz, the creator of Snoopy and the whole Peanuts gang, had a long run with his comic strip from 1950 to 2000.
The comic strip lives on in print’s version of re-runs.
Schulz carefully protected the rights to his Peanuts characters. So, how was it that MetLife landed Snoopy and the gang in 1985?
The story is that Schulz had a policy with MetLife and appreciated the good customer service.
That simple – good customer service.
Making it Personal
If you are a creative type, you understand how very personal the Peanuts characters were to Charles Schulz.
“If you read the strip, you would know me. Everything I am goes into the strip…” quote from Charles M. Schulz Museum
The brand for your business is like that.
- Your brand represents you
- It is your ticket to credibility
- Your brand connects you to your customers
Snoopy was more than a cute drawing to Schulz. Your brand should be more than a catchy tagline.
Sometimes, the challenges of running our businesses makes service more complicated than it needs to be.
Let’s go back to the drawing board and sketch out the basics – like delivering good customer service.
Snoopy would tell you – success is really that simple.
Who is you favorite Peanuts character?
Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.
The photo shows a small sample of my Snoopy collection from MetLife from my days as an insurance consultant. How I miss adding to my stash.