Just because postDo you feel bombarded by marketing messages? Is there an avalanche of emails burying your inbox?

If you feel that way, chances are your customers do, too.

So what can you do to make your business communication rise above the onslaught?

Sprinkle in some just because business communication.

The tenth post of our alphabetic journey through business communication spices up “business as usual”.

This post shares three ideas for just because business communication.

Do it Just Because

Have you ever received a gift when there was no special occasion? You ask the gift-giver, “Why?” and he or she responds, “No reason – just because.”

Do you remember how you felt? Pretty special, huh?

That’s the idea behind just because business communication. You appreciate your customers and want to show it.

Just Because Business Communication

The secret behind successful just because business communication is in the motive.

If it’s truly coming from a place of giving, your customers will feel it. They also know if the primary reason is for your gain.

The following are a few ideas for just because business communication.

#1 – Share an industry article or report.

Have you read an industry article or report and thought, “My customer would like this”?

Share a copy or the link to the article or report. To make it more meaningful (and appreciated), personalize it.

Thought this report would be interesting to you – particularly the information depicted in the graph on page four. It seems to fit your same scenario. 

#2 – Create a complimentary analysis.

Don’t you love a “no strings attached” gift? That’s the point behind this concept.

In a world where every transaction comes with a price tag, how refreshing would it be to receive a complimentary analysis? No strings attached.

Or perhaps you expand the scope of a contracted analysis and offer information on other aspects of your customer’s business.

Yes, we have all been burned by the customer pushing for a Mercedes Benz product on a Nissan Versa budget.

That experience can cool us toward the idea of complimentary anything. However, I bet you have more than one customer who is worth the effort.

Think about it.

#3 – Arrange for an introduction or referral.

We’re all in business to be successful. The old adage – it’s not what you know but who you know – is often the bridge needed to cross over to success.

  • Do you have clients with similar interests?
  • Does one client have a product or service that offers a benefit to another?

Arrange for an introduction or share your recommendation.

It’s easy to forget that people we know would benefit from getting to know another person with similar interests or need.

Because it Matters

Business communication comes in all shapes and sizes. It can be verbal or written – tweeted or texted – gestured or silent.

What just because examples do you have?

Big Stock Photo Credit

==================================

Note: This is the tenth in a year-long alphabetic journey for better business communication.  We’ll share topics from A to Z that keep business communication simple, clear & uniquely yours.

Get a front-row seat on the rest of the alphabetized business communication journey. Sign up for updates in the sidebar.

{ 4 comments }

When I Works in Business Communication

May 4, 2015

On the heels of a grammar post, did the above heading make you pause? How many emails do you think will be sent about the headline typo? But the use of I with works was intentional. We all know the overuse of the word I can backfire. Business communication may sound self-serving Readers are more interested in what you can do for […]

Read the full article →

3 Simple Communication Tips to Improve Your Hiring Process

April 27, 2015

During some time in your life, you will encounter the hiring process. Even if your company is just you. You hire companies or individuals for personal or professional services And you hope someone hires you for your products or services Has the process been painful for you? Who doesn’t have some hiring horror story? Notification that took forever or […]

Read the full article →

Tools for Avoiding Grammar Pitfalls

April 13, 2015

Grammar is like math. Some of us cringe when we hear the term. Others find the topic endlessly fascinating. Regardless of which camp you fall into, good grammar builds a solid foundation for your business communication. The seventh post of our alphabetic journey through business communication touches on common pitfalls in grammar. Below are resources, cheat […]

Read the full article →

Are Your Business Forms in Good Shape?

March 30, 2015

Every business has them – business forms for collecting information in all shapes and sizes. Some are paper. Others are electronic. Done right, business forms can be one of your most valuable forms of business communication. Our sixth post of our alphabetic journey through business communication offers tips for ensuring your business forms are in good shape. […]

Read the full article →