Your Litmus Test for Marketing Success

by | Nov 17, 2020

Don’t you love the evolution of words and phrases? Well, except maybe the acceptance of the word, irregardless.

A litmus test uses a mixture to test for acidity or alkalinity.

  • Didn’t know that?
  • I bet Bill Nye, the Science Guy, does

You may know litmus test in another form, such as this one defined by our friends at Merriam-Webster.

Litmus test: a test in which a single factor (such as an attitude, event, or fact) is decisive

A Litmus Test for Marketing

Wouldn’t it be nice to have a decisive method for evaluating your marketing efforts? Although I’m not sure my marketing litmus test is the be-all/end-all way for measuring your business communication, I find it works for me.

  • It keeps me focused on the customer
  • And isn’t that what it’s all about?

I originally published this post on May 14, 2012. And, yep, I’ve been using my marketing/business communication litmus test ever since.

So, I thought I’d do a quick update, including the original video where I share my litmus test.

5 Elements for Success

The test has five questions from the customer’s perspective. Whether it’s marketing for my own business or a client’s, I make sure all 5 of the elements are answered.

In the video below, I review those 5 elements.

I would love if you share your thoughts in Comments. Happy marketing!

 

What elements do you make sure you include in your business marketing?

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Helping you Keep it simple, clear & uniquely yours

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16 Comments

  1. John Soares

    I appreciate your clear focus on the basics here Cathy. And congrats on creating this video and your others — you’re doing a good job with them.

    Reply
  2. Cathy

    Hi John: Thank you. I appreciate your ongoing support.

    Reply
  3. Ann

    Cathy, that was a cool video and a great simple way to check an email marketing message. Thanks for sharing.

    Reply
  4. Cathy

    Thanks, Ann. I’m glad you found it helpful.

    Reply
  5. Sharon Hurley Hall

    As usual, a clear guide on what’s really important to clients, Cathy.

    Reply
  6. Cathy

    Thanks for the kind words, Sharon. 🙂

    Reply
  7. farouk

    that’s an interesting video
    thank you cathy 🙂

    Reply
  8. Cathy

    Glad you enjoyed it, Farouk. 🙂

    Reply
  9. Anne Wayman

    Good job, Cathy, but I’m not surprised. Clear and simple.

    Reply
  10. Cathy

    Thank you, Anne. I appreciate the kind words. 🙂

    Reply
  11. farouk

    direct to the point and very interesting
    thank you 🙂

    Reply
    • Cathy

      Thanks, Farouk. 🙂

      Reply
  12. Lori

    This is a timeless message. Thank you, Cathy. 🙂

    Reply
    • Cathy Miller

      Thanks, Lori. So no more updating, huh? 😀

      Reply
  13. Nichole

    I know I can sometimes forget to ask myself these questions when marketing. Thank you for the important reminder – this time I wrote the questions down and they will live forever on my computer monitor.

    Reply
    • Cathy Miller

      I think we all do, Nikki. Live on forever. Has a nice ring to it. 🙂

      Reply

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