Don’t you love the evolution of words and phrases? Well, except maybe the acceptance of the word, irregardless.
A litmus test uses a mixture to test for acidity or alkalinity.
- Didn’t know that?
- I bet Bill Nye, the Science Guy, does
You may know litmus test in another form, such as this one defined by our friends at Merriam-Webster.
Litmus test: a test in which a single factor (such as an attitude, event, or fact) is decisive
A Litmus Test for Marketing
Wouldn’t it be nice to have a decisive method for evaluating your marketing efforts? Although I’m not sure my marketing litmus test is the be-all/end-all way for measuring your business communication, I find it works for me.
- It keeps me focused on the customer
- And isn’t that what it’s all about?
I originally published this post on May 14, 2012. And, yep, I’ve been using my marketing/business communication litmus test ever since.
So, I thought I’d do a quick update, including the original video where I share my litmus test.
5 Elements for Success
The test has five questions from the customer’s perspective. Whether it’s marketing for my own business or a client’s, I make sure all 5 of the elements are answered.
In the video below, I review those 5 elements.
I would love if you share your thoughts in Comments. Happy marketing!
What elements do you make sure you include in your business marketing?
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Helping you Keep it simple, clear & uniquely yours
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I appreciate your clear focus on the basics here Cathy. And congrats on creating this video and your others — you’re doing a good job with them.
Hi John: Thank you. I appreciate your ongoing support.
Cathy, that was a cool video and a great simple way to check an email marketing message. Thanks for sharing.
Thanks, Ann. I’m glad you found it helpful.
As usual, a clear guide on what’s really important to clients, Cathy.
Thanks for the kind words, Sharon. 🙂
that’s an interesting video
thank you cathy 🙂
Glad you enjoyed it, Farouk. 🙂
Good job, Cathy, but I’m not surprised. Clear and simple.
Thank you, Anne. I appreciate the kind words. 🙂
direct to the point and very interesting
thank you 🙂
Thanks, Farouk. 🙂
This is a timeless message. Thank you, Cathy. 🙂
Thanks, Lori. So no more updating, huh? 😀
I know I can sometimes forget to ask myself these questions when marketing. Thank you for the important reminder – this time I wrote the questions down and they will live forever on my computer monitor.
I think we all do, Nikki. Live on forever. Has a nice ring to it. 🙂