BUMP markets itself as a “safety, marketing, membership and communucation platform.”
After watching its YourTube video, it had me wondering how safe.
Here is how it works.
- Users connect online, using unique identifiers
- The identifiers include license plates, mobile phones and online profiles
- BUMP provides messaging tools
- It connects the profile with the identifiers
The video shows the myriad of ways this little safety membership works. Just take a look and see what you think.
Makes you wonder what happens when the person driving the car picks up their mobile phone to read the text message.
I cannot imagine why I would want to have my license plate be a unique identifier.
How about you? Do you find any value in this “safety” membership?
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I do NOT want people to be able to track me through my license plate for crying out loud. DMV knows everything about me… including where I live. No thanks.
Couldn’t agree more, Anne. In my humble opinion, the whole thing seems kind of silly, too. I just don’t see the value. Thanks for sharing your thoughts, Anne.