In a previous post, I established that I love, love, love being a ghostwriter.

• The fact that I do, often surprises me
• As a middle child of seven, I certainly have a healthy ego
• It’s that need to be heard

But, it’s my love of storytelling that trumps any ego problem associated with the lack of a byline.

Not everyone is an effective ghostwriter.

The Spiritual Need

If you —

• Are a ghostwriter
• Thinking about becoming one – or –
• Are hiring a ghostwriter

Here are tips from the best ghostwriters.

1. Know Your Client

Wear the suit of the client.

• Understand the client’s business, motivation and passion
• Know what drives them and why
• It is your job to pull out the passion
• And express it in the voice of the client
• Wear the client’s suit and own it

2. Write With Your Ears

The story is not about you.

• It is about the person you represent
• It is their “sound bites,” their beliefs, their passion
• The best listen – ask questions – and listen some more

3. Share Your Own Passion

Success is a shared experience.

• The best ghostwriters are motivated by their client’s passion
• They take pride in their success
• Great ghostwriters share their passion of the written word

4. Take an Active Role

• Offer advice and know when to push back
• Do more than take notes
• Results matter

5. Manage the Project

• Meet deadlines
• Help set realistic expectations and obtainable goals
• Manage delays and keep the project on track

Grasping the Intangibles

Technical/creative skills vanish when connection fails.

The best ghostwriting relationships spark a unique connection. You cannot define that intangible element.

The first step should be a face-to-face or telephone meeting.

• Is there a mutual comfort and trust level?
• Do both parties feel a connection?

Finding the right ghostwriter is like a marriage of passion, values and a shared need for success.

What qualities do you think a ghostwriter should possess?

i-Stock Photo Credit: File #: 7651663

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