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Latest Blog Posts
5 Tips for Identifying Your Killer Client
What defines your killer clients? And how do you get on their most wanted list? Part 2 in the 10-Part Marketing Plan Process uncovers the mystery of...
Stating a Case for Vision Statements
Do you view a vision statement as a silly exercise? What purpose could it possibly serve? In Part 1 of the 10-Part Marketing Plan Process, I'll see...
Infographic: 10-Part Marketing Plan Process
One of my more popular post series featured a 10-part guide to creating your annual business communication plan. You could use the same process for...