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Latest Blog Posts
5 Contact Us Practices You Need to Stop
Sharlene had a problem with a recent purchase. So, she visited the product’s website. After reading page after page and slogging through Frequently...
How to Spot Meaningless (or Mean) Validation
Validation is like a hug to our soul. It signals we’ve been heard and we matter. But like anything worth pursuing, too much of a good thing turns...
New Year Rant on Terrible Marketing Trends
Before January slipped out the door, Hannah felt the slap of one of the terrible marketing trends. Or at least it seemed like a trend to her. She...