There was a time when a communications job was considered “fluff.”

Fluff is a technical term that means –

• The first job to go when there are budget cuts
• A job that is not a “real” job
• The job where you play with pictures all day

Some called it marketing or public relations. Today some call it social media strategy. Call it what you will.

Content is not king – communication reigns supreme.

Laughing All the Way to the Bank

Individuals who are passionate about communications are secretly doing a happy dance.

• Businesses have found the value of communications
• Social media created a whole new job classification
• Communications is hot

Businesses recognize that this social media thing is not going away. If they want to compete in today’s market, they have to participate – at least in some fashion.

And for that, you need communications strategy.

Dazzle Them With – uh – Words

For some business owners, social media is a foreign concept. Don’t let your inexperience get run over by a fluff specialist.

Yes, there is another meaning to fluff.

• Pretty to look at, but no substance
• Puffed up with nothing but air

Before you put something as important as your business in the hands of a self-professed expert, here are some suggestions.

1. Review Samples of Work

The great thing about hiring someone for communications or business writing is you see a finished product before you invest any of your hard-earned cash.

Social media has made that even easier through blogs and online publications.

2. Consider a Freelance Business Writer

A personal favorite of mine, there are a number of reasons for hiring a freelance business writer.

• You can test-drive a single project
• It relieves understaffed and overworked marketing departments
• It keeps a project on track, on time and within budget
• All that makes you look good to your boss

Check out these 7 Tips for Finding the Right Business Writer.

3. Share Your Passion

The communication strategy that works is sharing your passion. When you believe in your business, it shows.

So, whether you communicate that yourself or with the help of others –

Passion is the heart and soul of communication.

What’s your communication strategy?

i-Stock Photo Credit

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Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.

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