Have you ever seen a speech or presentation that you remembered long after it was over?
Now, that’s a great speech.
The one that stuck with me was actually a training video.
In a Pickle
My company held a customer service week. At the beginning of the week, we were all given a pickle pin to wear on our shirts.
Yes, you read that right – a pickle.
On the last day of our week-long observation, we were called into a conference room for a training video.
- It started as a speech
- The speaker was Bob Farrell
- Bob was the founder of Farrell’s Ice Cream Parlour restaurants
- The speech has become the calling card for customer service
I don’t have the training video, but here is a short video of the speech that became famous.
Take a few minutes and review it and then come back and we’ll talk.
What Makes a Great Speech?
The one I saw was a video of the full speech, but I think this one gives you the idea.
Great speeches have a few things in common.
- They tell a story
- The audience relates to the story
- The message is simple, clear and unique
Simple, clear and unique? Where have we heard that before?
Mr. Farrell captured all of that in one line –
“Give ’em the pickle.”
We finally had the answer to why we were walking around all week with a pickle pin.
My pickle pin is long gone, but the message has always stuck with me.
==========================
Idea #3 Speaker
In a recent post, 10 business blog ideas were sitting right in front of my face. I looked at 10 items sitting on my desk and used them for blog post ideas.
To demonstrate that I practice what I preach I decided to do a 10-part series, using each one of the 10 main ideas. This post is #3 in the 10-part series.
The 3rd item from my desk was a speaker for my computer. Who knew a speaker would inspire memories of a pickle?
- How about you?
- Have you seen a great speech?
- What made it special?
=====================
Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.
====================
Hehe! This gave me a smile, Cathy. Now I’ll be thinking of that pickle for a long time too. A simple message indeed. Loving this series of inspired posts.
Hi Nicky-It definitely was one of my favorite. I’ve always been pretty passionate about customer service so that made it even more memorable for me.
I’m glad you’re enjoying the series. I am, too. It’s about time I practiced what I preach-LOL! 😀
Thanks for all your support, Nicky. I do appreciate it.