7 Warning Signs Your Business Writing Stinks

by | Mar 18, 2013

bigstock-Stinky-Smell-4540556Business writers come in all shapes and sizes.

  • Some are professional writers
  • Others are business owners who also write
  • And some have been drafted into writing

Even the professional business writer has a bad day now and then.

Bad business writing hits us all – professional and non-professional alike.

  • You’re exhausted from working hard
  • You’ve temporarily lost your mojo
  • You feel pressured to meet that deadline

The good news is there are warning signs.

Warning Signs

Take a look at your most recent business writing.

  • Is it a business blog post?
  • A white paper?
  • Or maybe a marketing brochure

Check out this SlideShare presentation and see if you fell victim to any of the 7 Warning Signs.

Then go out there and fix it. I’ll be right behind you.

Laugh and Learn

I hope you experienced a smile or two from the presentation.

We’re human. We all make mistakes.

I still pull out my marketing litmus test – no matter how long I have been writing.

Sometimes you need a reminder of what your client or prospect is thinking ~

  • Who are you?
  • Why should I care?
  • What problems are you going to solve for me?
  • What makes your product or service different from any other?
  • Prove it

How do you know when it’s time to go back to the drawing board on your business writing?

What warning signs can you share?

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Helping you Keep it simple, clear & uniquely yours – contact me for help with your business writing needs.

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 BigStock Photo Credit

2 Comments

  1. Lori

    Great slide share. 🙂

    One warning sign for me is when I’m coming up with the same ideas for different clients. Not that I’ve implemented them, but that I thought “Hey, this is a good idea!” only to realize I’d just done that for someone else. Oy. Time for a nap. 🙂

    Reply
    • Cathy

      Thanks, Lori.

      That’s a good one, Lori. Maybe that’s why the idea sounded so familiar? 😀

      Reply

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