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Latest Blog Posts
How Quotes Coax Better Business Writing
Have you ever noticed how some people are walking sound bites, full of memorable quotes? Mark Twain comes to mind. If you follow this blog, you...
How to Lure Execs and Geeks in One Communication
Are there two more different humans than execs and geeks? The executives want just the highlights. Subject matter experts (a.k.a. geeks) need more...
3 Simple Writing Tricks to Target the C-Suite
Ah, the C-Suite. The elusive target of so many marketing campaigns. Whether it's Chief Executive Officers (CEOs) or some other C-title, grabbing...