10 Business Blog Ideas Sitting in Front of Your Face

Quick – answer this question – What is the toughest part about managing a business blog? If you answered – Figuring out what to write about – You are not alone. At Arm’s Length I feel your pain. Some days I stare at the blank blog post screen I’m a...

Does Your Business Blog Need CPR?

  Is your business blog alive and kicking – or – barely breathing? As the 1st quarter ends, now is a good time to take the pulse on your business blog. 1. Planning – Finding the Reason Last week’s post offered ideas for conducting a 1st...

Are You Phoning in Your Business Blog?

It seemed the right thing to do – create a business blog. Your competitors had one Your clients are avid internet users You created the proper fanfare. You developed an editorial calendar You put someone in charge of managing the blog You marketed the debut of...

Think Before You Leap Into Your Business Blog

Eighty-one percent of marketers plan to increase the use of blogs in their business. It is number one on their strategy list. That is according to the 2010 Social Media Marketing Industry Report. Caution Ahead Perhaps the reason businesses leap into the blogosphere is...

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