by Cathy Miller | May 8, 2023
Jennifer follows the information technology department of Martens Products. She has been tracking them for what seems forever. While doing her weekly status check, Jennifer sees the company’s site has a Request for Proposal (RFP) for a new project. Eureka! One...
by Cathy Miller | May 4, 2023
Do you think all your ideas are brilliant? You KNOW your latest blog post will be the first of its kind. Then you Google your idea. Several years ago, I was in a similar situation. The calendar showed May 4th was coming. I thought of an absolutely genius idea for a...
by Cathy Miller | Apr 24, 2023
Miranda was happy with her latest email regarding her upcoming webinar. She gave clear instructions for signing up. The sign-up form was simple. And the Help information was prominently displayed. But all she got back was one big customer fail – abandoned...
by Cathy Miller | Apr 21, 2023
Marcus clicked on the instructions to his new WordPress theme. He couldn’t wait to get started. His mood rapidly changed. As he followed along, Marcus hit spots that the instructions did not cover. The guide was so bad he abandoned the theme to look for another....
by Cathy Miller | Apr 18, 2023
Can you name the company behind each tagline shown below? Think Different Just Do It Don’t Live Life Without It The Ultimate Driving Machine The Happiest Place on Earth How did you do? Need a little help? (1) Apple, (2 ) Nike, (3) American Express, (4) BMW, (5)...
by Cathy Miller | Apr 5, 2023
Simply Stated Business is an old site by some standards. Not anywhere near Old Lady status (like its owner). But older than I imagined it would become when I started. So, the old site was due for a facelift. The video below highlights some of the changes. If...
by Cathy Miller | Mar 23, 2023
What picture do you see in your mind when you read the following? Marcus ran into Tim in the hallway. Did you think Marcus owed Tim an apology because he bumped into Tim? Or did you think Marcus simply encountered Tim while walking down the hallway? Let’s rewrite the...
by Cathy Miller | Mar 17, 2023
Do you silently seethe when you receive negative feedback? Or do fiery words erupt and spew all over the nasty instigator? One fallout of our online world is instant feedback. Comments include both valid and unfair criticism. Some commentary can knock you off your...
by Cathy Miller | Mar 3, 2023
How often do you read a sentence and think – well, duh? Or perhaps it’s a heading or post on a social media platform. Not exactly the reaction the writer wants. In business writing, the Duh factor is an easy trap to fall into. Sometimes it springs from lazy writing....
by Cathy Miller | Feb 19, 2023
Updating how to add social media share buttons to PDFs has been on my To-Do list for some time now. So, why now? Guilt. I received an email from a reader who was not receiving the result the instructions said he should. The problem was I first read his message on my...
