by Cathy Miller | Dec 14, 2011
If you’ve ever taken a cab in San Francisco you understand adventure. It’s an A-ticket of soaring heights Bottomed-out lows And eyes wide shut You might find the cable cars are a safer bet. In part 5 of a 10-part series on creating a business...
by Cathy Miller | Dec 12, 2011
Did you know the idea that an ostrich buries its head in the sand is a myth? An ostrich flops on the ground when it senses danger. Its lightly colored neck and head blend in with the sand, making it look like its head is stuck in the sand. Pretty cool trick,...
by Cathy Miller | Dec 7, 2011
I loved what I call my Dad’s southernisms – those colorful sayings that nail what you’re trying to communicate. One of his favorites was – “Even a blind hog picks up an acorn every now and then.” We all appreciate blind luck, but...
by Cathy Miller | Dec 5, 2011
The 70s produced great entertainment that lives on today. Before you think that’s just the biased opinion from your resident baby boomer, consider the following. The Rolling Stones, the Eagles and too many to list The Godfather, Taxi Driver, The Exorcist The...
by Cathy Miller | Nov 30, 2011
It’s hard to believe that another year is coming to an end. For most businesses, it’s a time for reflection. How did your business do this year? What goals do you have for next year? Now is a perfect time to work on your business communication plan. Over...
by Cathy Miller | Nov 28, 2011
Every good business writer understands the value of a good headline. There are blog posts, books and course content all dealing with the attention-grabbing headline. One tactic for expressing urgency and offering help is the use of fear. You tap into the...
by Cathy Miller | Nov 23, 2011
Blog post ideas are always popular. Since we are always looking for inspiration, why not select our blog post ideas from something truly inspiring – the Susan G. Komen 3-Day Walk for the Cure. I just completed my 8th 3-Day, 60 mile Walk for the Cure The...
by Cathy Miller | Nov 21, 2011
What is your reaction when you hear the phrase social media strategy? Do you groan in pain? Do you shout, “Enough already!” Or do you jump up and down with glee? For many small business owners, they’d rather not deal with any of it. Social media...
by Cathy Miller | Nov 16, 2011
I am thrilled to have Nicky Parry back for another guest post while I am out walking 60 miles to stomp out breast cancer. White papers are an anchor of my business writing services and those for the healthcare industry have unique characteristics, particularly in the...
by Cathy Miller | Nov 15, 2011
Do you wish you could write a book for your industry? You’re an expert in your field It would be good for business But, you simply do not have the time Another option for you is hiring a ghostwriter. While I am away stomping out breast cancer at the 3-Day, 60...
