by Cathy Miller | Oct 15, 2012
Pitney Bowes has seen a few changes in the business world in its 90+ -year history. When I think Pitney Bowes, I think huge, but its hardware and software products touch small and large businesses alike. Recently, the company conducted a small business marketing...
by Cathy Miller | Oct 11, 2012
Keeping your business communication fresh is both fun and hard work. You tell stories You make videos You write books Inspiration is found in some surprising places, but when you land the big idea, all your hard work pays off. Just make sure that when you are out...
by Cathy Miller | Oct 8, 2012
Change comes with the territory. If you participate in social media at all, you experience more than your fair share of change. LinkedIn (LI), the platform that promotes its site as the World’s Largest Professional Network, has introduced a boatload of changes....
by Cathy Miller | Oct 1, 2012
Even Snoopy casting shadows with the MetLife blimp over the 15th hole could not stop the Europeans from capturing the Ryder Cup in golf – again. Snoopy – an American icon. Have you heard the story of how MetLife scored one of the biggest coups ever – Earning the right...
by Cathy Miller | Sep 26, 2012
If you have been on LinkedIn the last couple of days you probably noticed the networking site’s latest addition – Endorsements Since it is so early in the roll-out, I won’t completely dismiss the idea, but I have my doubts regarding its value. How it...
by Cathy Miller | Sep 24, 2012
Print is not dead for all consumers. If you buy into the latest survey, marketers may want to include some back-to-the-future print marketing. The 2012 Mendelsohn Affluent survey from global independent market research firm Ipsos, reports ~ 82 percent of affluent...
by Cathy Miller | Sep 17, 2012
We live in a visual world. Pew Research dubs our photos and video obsession as social currency. Don’t let that get out We’ll turn into a giant swap meet I suspect it may be too late. Make or Take In its publication, Photos and Videos Are Key Social...
by Cathy Miller | Sep 12, 2012
We love to store stuff. We pay storage unit fees for years We keep downloads indefinitely We dedicate drawers to storing junk When we finally face our storage, we are thrilled when we find something we can actually use. Like business writing outlines. Remember those?...
by Cathy Miller | Sep 5, 2012
Oprah has a theory. Okay, maybe more than one. What Oprah learned about all 30,000 guests from The Oprah Winfrey Show was that they all wanted validation. “…everybody wants to he heard.” The Oprah Winfrey Show Finale Consider this post as the...
by Cathy Miller | Sep 4, 2012
Labor Day in the U.S. is our unofficial end of summer. Kids are back at school Summer gear is packed away Cooler weather is on the way (usually) Now is a great time to have a season-changing peek at your business communication. Go Back to School Some kids are thrilled...
