Have We Lost Simple Communication?

Have we lost the simplest form of communication – the voice? No, not the popular singing competition. The human voice. The one that has much to say (at times, too much). Have you noticed how often this simple communication goes missing? Or is that just me? Situations...

I Have WordPress-Now What?

Carmen finally took the leap and left her corporate career. She entered the scary world of small business ownership – just in time for Halloween. Appropriate, she thought. She knew she needed to set up a website for her new business. After doing her homework, she...

The Ultimate Blog Post Update

Google nags us to do a blog post update to keep our content fresh and relevant. But every time I read that, I have flashbacks of Mom scolding my siblings and me over our messy rooms. Despite our knee-jerk resistance, we know cleaning up piles of stuff is a good thing....

Are AI Collaborative Articles Worth Your Time?

Did you ever imagine collaborating with artificial intelligence (AI)? Strange bedfellows indeed. AI infiltrates our online world from search engines to articles and the images we view. So, who is really in control? Perhaps to prove it’s the humans running the...

Does Your Technical Writing Need a Trial Separation?

Lisa’s company anointed her as its technical writing titan. Senior management trusted Lisa’s expertise and loved how she made the complex simple. There was just one problem. Lisa was tired of technical writing. Seriously tired. She found it increasingly difficult to...

Yes That Business Writer in the Mirror is You

You hear it all the time. I’m not a writer. Few entrepreneurs would think of themselves as a business writer. But let’s test that theory. Answer these 5 questions. Do you own a business? Does it have a blog and/or website? Have you created a...

How Quotes Coax Better Business Writing

Have you ever noticed how some people are walking sound bites, full of memorable quotes? Mark Twain comes to mind. If you follow this blog, you probably noticed various quotes sprinkled throughout several posts. I simply love the variety of ways people express ideas....

How to Lure Execs and Geeks in One Communication

Are there two more different humans than execs and geeks? The executives want just the highlights. Subject matter experts (a.k.a. geeks) need more details. So, how do you deliver business communication that appeals to the C-suite, but doesn’t skimp on data for...

3 Simple Writing Tricks to Target the C-Suite

Ah, the C-Suite. The elusive target of so many marketing campaigns. Whether it’s Chief Executive Officers (CEOs) or some other C-title, grabbing their attention is rarely simple. If the targeted executives scroll right by your communication, how will they know...

How You Kick Passive Voice Booty

Does a bit of passive voice feel like a welcome change from our volatile world? If we could stop shouting long enough to listen, maybe we could learn something. But too much passive voice in business writing dilutes your message. You’ll never get heard that way. Maybe...

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