3 Second-Nature Marketing Traits That Bury the Competition

September 5, 2017

Think about the last time you bought a product or service. Were you extremely selective? Open to new ideas? Did budget concerns limit your options? As a business owner, you know purchasing decisions are a big deal. You also understand marketing tactics. You use them every day to sell your own services or products. That […]

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5 Lazy Marketing Tactics That Drive People Nuts

August 21, 2017

How many business offers do you receive in a day? Requests from PR firms Invitations to collaborate Guest post pitches And on and on. The right offer – done the right way – is good business strategy. But, how often have you been on the receiving end of lazy marketing tactics? Doesn’t that drive you […]

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25 Overused Business Words With Alternatives

August 9, 2017

How much do you hate overused business words? The ones you’ve read a million times Words you swore you’d never use Business words and phrases leap from creative to trite faster than you can say value proposition. The overworked words worm their way into communication crevices, spilling into clumps of cliché. You try to avoid them. But […]

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How to Bullet-Proof Your Technical Presentation

July 26, 2017

I bet you know this. You heard or read it a million times. Slide presentations stuffed with bullet points and text bore the heck out of your audience. You may have been one of the bored audience members – multiple times. But how many of you, despite your experience, continue to fill your slides with […]

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7 Tips for Finding the Right Business Writer

June 26, 2017

Have you seen the commercials about a mom’s over-protective nature toward her first child? By the second child, Mom relaxed the tight reins. When it comes to your business, do you feel like the first-child mom? The business is your baby You’ve nurtured its reputation You take care in its branding That’s why turning the […]

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