by Cathy Miller | May 22, 2021
Do you view white papers and postcards as old fogey business marketing? I mean, seriously, didn’t the digital age roll right over those archaic forms of communication? Maybe not. Like a kitchen stuck in the 80s, a renovation could be all you need to make...
by Cathy Miller | May 13, 2021
Innovate has a bad rep. Along with its cousin, innovation, the word is on more than one hated business jargon list. That’s too bad. The concept of making a change or doing something a new way has brought us some of our best products and ideas. So, for at least today,...
by Cathy Miller | May 3, 2021
Be honest. When you saw Concise Business Writing in the heading, did you cringe? Perhaps you had a flashback to a redline version of your writing you received from a boss. As a writer, it’s difficult to overcome the knee-jerk reaction to seeing our pearls come...
by Cathy Miller | Apr 30, 2021
Keeping business writing simple sounds like a good idea. Your reader would certainly appreciate it. But imagine creating content for a boss who loves technical white papers with loads of references. Or you work in information technology and market to non-techie...
by Cathy Miller | Apr 18, 2021
Nothing like a global pandemic to change your perspective on your business and your customers. Have you lost business? Even long-time customers? Or, as they say in Shark Tank, did you pivot to ride out the pandemic tsunami? It is easy to panic but if you remember the...
by Cathy Miller | Apr 5, 2021
It’s time again for a check on What Went Write in your first quarter. After a year like 2020, who could blame you if you are still in a bit of a funk? So, I hope this annual reminder can help you feel you are doing something positive during a pandemic we just...
by Cathy Miller | Apr 2, 2021
Don’t you love inspiration? You never know where it is going to come from. Recently, I had such an epiphany about LinkedIn Recommendations. Now, stop groaning. Writing LinkedIn Recommendations is seldom on anyone’s favorite To Do list. I hope this post can...
by Cathy Miller | Mar 26, 2021
Mary was a card-carrying Boomer who loved writing. But, along with her boomer status came a boomer brain. She’d miss the great memory she had if only she could remember she had one. Okay, so maybe this is sounding autobiographical. I am a Boomer who loves...
by Cathy Miller | Mar 15, 2021
Grammar missteps take many forms. I sometimes take them to a new level. March 4th was National Grammar Day. The first time I learned that was in 2013 (when this post originally published). I was two days late sharing the event. After such a lousy year in 2020, I vowed...
by Cathy Miller | Mar 4, 2021
Do you dash off your business communication, post, and forget? If so, don’t be surprised if the only response you receive is the sound of crickets. Sure, a business communication review sounds pretty boring. But, if it brought more leads or more sales,...
