by Cathy Miller | Jul 18, 2021
Do you love your copyeditor? Maybe that copyeditor is you. Way back in 2011, I made up Copyeditor Day. But don’t you think they deserve some credit? Or if you do your own copyediting, maybe you should pat yourself on your back. Recognizing Copyeditor Day (even if it’s...
by Cathy Miller | Jul 16, 2021
After the turbulent times of the last few years, social media lurkers may cast a menacing image. So, what would you think about the idea we could use more lurkers? No, not the creepy, threatening kind. But those who actually think before spraying the universe with...
by Cathy Miller | Jul 12, 2021
How would you rate your credibility in the work you do? We humans tend to be a skeptical bunch. So, credibility means everything when promoting a product or service. But you’re not home free once you do gain consumer trust. You can shoot holes in your...
by Cathy Miller | Jul 5, 2021
What business owner doesn’t hope for success? Especially after a year like 2020. But did you know that sometimes success loses customers? How? Let me give you a few examples. Success and Customers Think about some of the huge businesses – Apple, Microsoft, Google,...
by Cathy Miller | Jun 28, 2021
Have you checked out positions placed by LinkedIn job posters? Did you find the perfect fit or did the description fail to match the title? A well-crafted job posting helps companies find the ideal candidate. A good match relies on the words used to describe...
by Cathy Miller | Jun 24, 2021
Summer is cranking up and so are business blog post ideas. The original 2012 post, 10 Sizzling Blog Post Ideas for Summer, proved so popular that I created 40 more sizzling post ideas. I recently updated the 10 post ideas, so I decided it was time for a facelift for...
by Cathy Miller | Jun 18, 2021
Although not officially here, summer offers some cool topics for blogging. So let’s break out 10 sizzling blog post ideas. Sizzling Blog Post Topics are Hot My approach to topics is a “what’s in front of your face” method. The slap of triple-digit heat sure is an...
by Cathy Miller | Jun 16, 2021
Have you ever featured an interview with a business owner on your blog or in a case study? It can be a fun topic to do. The secret is keeping it real. You want readers to relate to the business owner. The interview suggestion was one of 30 ideas offered in a post...
by Cathy Miller | Jun 12, 2021
Have you read content so dry you wonder why your eyes aren’t choking? Cynics would say that’s the definition of business writing. Creative business writing is not a contradiction of terms. If your content is gasping for breath, eliminate the obstruction. Check...
by Cathy Miller | May 30, 2021
Does creative business writing sound like a contradiction in terms? Unfortunately, that’s often the case. “About Us” company pages sound like the building itself wrote the content Business writing is peppered with so much jargon the reader needs a...
