by Cathy Miller | Oct 18, 2021
What do you picture when you think of good storytelling? J. K. Rowling’s magical Harry Potter series? Steven Speilberg’s terrifying interpretation of Jaws? Business writing in the 21st century? Okay, that last one is probably not on the top of your list. But it could...
by Cathy Miller | Sep 28, 2021
Do you love the arrival of fall? Scorching temperatures drop. Halloween is around the corner (my favorite holiday). Trees explode with color. As a person who walks five to seven miles a day, I welcome autumn. Not only is it better walking weather, but the scenery is...
by Cathy Miller | Sep 20, 2021
Making customer service personal sounds simple enough. Isn’t that what it’s all about? But think back to your last customer service experience. Did you feel special? Or ignored? In 3 Second-Nature Marketing Traits That Bury the Competition, making it feel personal was...
by Cathy Miller | Sep 14, 2021
Wouldn’t it be great if successful marketing traits were second nature to all businesses? Successful marketing relies on a positive experience for the consumer. Imagine if every time you picked up the phone or went online, you found the perfect solution to what...
by Cathy Miller | Sep 12, 2021
How often are you slammed by lazy marketing tactics? The kind where the sender proves they know nothing about your business. Nor do they seem to care. Doesn’t that drive you nuts? The following are examples of lazy marketing techniques. See if you recognize any of...
by Cathy Miller | Sep 8, 2021
Do you remember your first hero? Maybe it was your dad or your mom Perhaps you looked up to a sibling Or a favorite teacher You loved making them proud. And few feelings were worse than when you knew you let them down. If you want to be a better writer, write like...
by Cathy Miller | Aug 31, 2021
A global pandemic brings a whole new meaning to summertime blues. August is heading out the door but without as many vacation stories. Kids may actually look forward to going back to school. Hopefully, safely. Thinking about the summertime blues encourages me to put a...
by Cathy Miller | Aug 28, 2021
Are you in a highly competitive, technical field? You need to prove you know what you’re doing. You don’t want to dumb down your business communication too much, right? True. But do you know how much is too much? Dumb Down Debate Perhaps it’s the term that makes...
by Cathy Miller | Aug 20, 2021
Have you ever received an email response that surprised the heck out of you? How did the recipient interpret your email that way? The answer could be your writing tone. The wrong tone can cripple credibility and destroy relationships before you have a chance to...
by Cathy Miller | Aug 11, 2021
Do you take your marketing seriously? Or do you let those activities slide when you get hammered for time? Few would argue that the marketing role has changed. Several factors messed with the old world. 24/7 social media (hard to believe it’s only been around since...
