While business-to-business (B2B) and business-to-consumer (B2C) marketing differ in some respects, one thing stands out. Today’s communication is all about trust. Customers do business with companies they know and trust. Branding gets you recognized - your message should be what they remember.

Perhaps more than ever, business communication is more than slick ads. It’s social media, emails, customer service calls and online marketing. It’s developing relationships so you can build that trust.  Whether you are creating a sales presentation, an ad or hitting someone up with your “elevator pitch,” keep it simple, clear and uniquely yours.

A simple formula I use in any communication is to put myself in the shoes of the reader. Ask these basic questions:

What problem will this solve?

Why do I need this?

What’s different about this?

How do I know this will work?

If your communication can answer those basic questions, your message will be clear and uniquely yours.

Business Communication

I welcome the opportunity to discuss how I can best assist you with your business communication needs. I am happy to work with your marketing team, graphic artists or can recommend media specialists. I view each assignment as unique.

Contact me to discuss your next project. I look forward to working with you!

Below are a few of the services I provide.

Marketing/Sales Collateral

• Case studies
• Promotional ads
• Product/services brochures
• Web copy
• Postcards, email blasts
• Press releases
• Training manuals, how-to guides

Newsletters

• Marketing
• Promotional
• Industry-specific
• Educational

Employer/Employee Communication

• Open Enrollment
• Benefit Guides
• Plan documents
• Training
• Announcements
• Posters
• Wellness campaigns
• HIPAA privacy
• Employee surveys

PowerPoint Presentations

• Sales
• Educational
• Training